Conférence Finale ‘Silver Tourism’ – Bruxelles, Belgique

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Date / Heure
Date(s) - 19 Oct 2017
9 h 00 min - 13 h 30 min

Emplacement
Euromontana


Le vieillissement de la population dans la société européenne est une tendance à long terme qui évolue radicalement. Des domaines tels que la santé, l’emploi et la sécurité sociale sont redéfinis selon les changements démographiques et la notion émergente de la « silver économie ». Cette tendance a également un impact considérable sur l’augmentation de la demande touristique afin que le secteur soit confronté à une redéfinition de ses produits, services et activités. Selon Eurostat, en 2015, les touristes de 55 à 65 ans représentaient 15,3% du marché touristique total et les 65 ans ou plus représentaient 17,7%. Le tourisme senior englobe diverses activités économiques telles que les agences de voyages, les bureaux d’information touristique, le divertissement, les transports, le patrimoine culturel et la santé et le bien-être, toutes les activités qui complètent une approche intégrée pour le tourisme senior.

Le projet Silver Tourism vise à fournir la formation nécessaire au secteur du tourisme pour profiter des opportunités créées par la tendance démographique, en développant des produits et services adaptés aux besoins réels des personnes âgées, générant un profil d’expert en tourisme senior. L’expert en tourisme senior sera formé dans le cadre d’une approche multidisciplinaire, offrant une vision globale qui permet le développement de produits touristiques concurrentiels, la mise en place du public supérieur au centre du processus et la fourniture de services qui lui procurent des expériences réussies.

Infos pratiques

  • La conférence aura lieu Place du Champ de Mars – 2 / Bruxelles – 1000, dans les bureaux de la Région Lombardie
  • La conférence sera suivie d’un déjeuner léger
  • L’interprétation sera disponible en français et en anglais
  • Le programme définitif de l’évènement est disponible ici

Compte-rendu de la conférence

Un compte-rendu de la conférence est disponible (en anglais uniquement) ici.

Présentations (en anglais)

1- Contexte général du tourisme senior en Europe, Marie CLOTTEAU, Directrice d’Euromontana

2- Le tourisme des personnes âgées : l’exemple de la Norvège, Jan EDØY, Directeur du Bureau Européen de la Région d’Oslo

3- Présentation du projet Silver Tourism, Antonio SERRANO, Coordinateur du projet, Camara de Comercio de Badajoz

4- Qu’allez-vous découvrir dans le MOOC Silver Tourism ? Comment participer ? Mayte GALLEGO GARRIDO, Fundecyt-PCTEX

5- Présentation des opportunités de financement Erasmus+ pour le tourisme, Pierre MEJLAK, DG Education & Culture, Commission européenne

6- Silver Cyclists, Jesús FREIRE, European Cyclists’ Federation

7- TOURage project, Lienīte PRIEDĀJA-KLEPERE, Vidzeme Planning Region

8- SENINTER, Alessia SEBILLO, Diesis

9- EDEN55plusNW, Ana SAVŠEK, Heart of Slovenia

Liens utiles

Silver Tourism website 

Pour s’inscrire au MOOC, c’est ici !

Galerie de photos

Lien vers la galerie photo sur Flickr ici.

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