Final Conference ‘Silver Tourism’ – Brussels, Belgium

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Date / Heure
Date(s) - 19 Oct 2017
9 h 00 min - 13 h 30 min

Emplacement
Euromontana


The ageing population is a long-term trend that is radically changing European society. Areas such as health, employment and social security are being redefined according to demographic changes and emerging notion of “Silver Economy”. This trend has also considerable impact on increasing tourism demand so that the sector must face a redefinition of its products, services and activities. According to Eurostat, in 2015, 55-65 years-old tourists accounted for 15,3% of the total tourist market and 65-years-old people or more accounted for 17,7%. The Silver Tourism encompasses various economic activities, such as travel agencies, tourist information offices, entertainment, transportation, cultural heritage and health and wellness, all activities that complement an integrated approach for senior tourism.

The Silver Tourism project aims to provide the necessary training for the tourism sector to take advantage of the opportunities created by the demographic trend, developing products and services tailored to the real needs of elderly people, generating an Expert Profile in Silver Tourism. The Silver Tourism Expert will be trained under a multidisciplinary approach, providing a comprehensive view that enables the development of competitive tourism products, placing the senior public at the center of the process, and providing services that generate them successful experiences.

Practical information

  • Venue: Place du Champ de Mars, 2 / Bruxelles – 1050, in the premices of Regione Lombardia
  • The conference will be followed by a light lunch
  • Interpretation will be available in English and French
  • The final agenda of the event is available here

Proceedings

Proceedings are available here.

Presentations

1- Setting the context of Silver Tourism in Europe, Marie CLOTTEAU, Director of Euromontana

2- Age-friendly tourism: highlights from Norway, Jan EDØY, Director of the Oslo Region European Office

3- Presentation of the Silver Tourism project, Antonio SERRANO, Project Coordinator, Camara de Comercio de Badajoz

4- What will you discover in the Silver Tourism MOOC? How to participate? Mayte GALLEGO GARRIDO, Fundecyt-PCTEX

5- Funding opportunities for tourism projects under Erasmus+, Pierre MEJLAK, DG Education & Culture, European Commission

6- Silver Cyclists, Jesús FREIRE, European Cyclists’ Federation

7- TOURAGE project, Lienīte PRIEDĀJA-KLEPERE, Vidzeme Planning Region

8- SENINTER, Alessia SEBILLO, Diesis

9- EDEN55plusNW, Ana SAVŠEK, Heart of Slovenia

Useful links

Silver Tourism website

Register to the MOOC here!

Photo gallery

Flickr gallery here 

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1 day ago

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📢New position paper just released! 𝗪𝗵𝗼 𝘄𝗶𝗹𝗹 𝘀𝘂𝘀𝘁𝗮𝗶𝗻 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲𝘀 𝗮𝗻𝗱 𝗹𝗶𝘃𝗲𝗹𝗶𝗵𝗼𝗼𝗱𝘀 𝗶𝗻 𝗺𝗼𝘂𝗻𝘁𝗮𝗶𝗻 𝗮𝗿𝗲𝗮𝘀? While the EU is debating its future budget priorities, our new position paper highlights what is needed for the EU Livestock Strategy to support the sector in mountain areas 🏔️ The Strategy, announced in the State of the Union 2025, should: 👉Secure a bright economic future for mountain farmers👉 Ensure territorial and production diversity as a foundation for resilient livestock systems👉 Recognise the specificities of mountain agriculture and treating territorial diversity as a strength👉 Supports environmental sustainability👉 Ensure resilience to crisis: a socially just livestock sector and generational renewal.Read more of our recommendations here 📎https://www.euromontana.org/extensive-livestock-farming-in-the-mountains-sustaining-landscapes-sustaining-livelihoods/ ... See MoreSee Less

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Euromontana est avec EUSALP et 9.

2 days ago

Euromontana
📰𝗖𝗮𝗹𝗹 𝗳𝗼𝗿 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻𝘀 𝗻𝗼𝘄 𝗼𝗽𝗲𝗻 𝗳𝗼𝗿 𝗽𝗼𝘀𝘁𝗲𝗿𝘀 𝗮𝗻𝗱 𝗽𝗵𝗼𝘁𝗼𝘀 𝗮𝘁 𝘁𝗵𝗲 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗠𝗼𝘂𝗻𝘁𝗮𝗶𝗻 𝗖𝗼𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻 𝟮𝟬𝟮𝟲!As part of the Convention exhibition area, 20 selected posters and professional photographs will showcase innovative practices and successful experiences from across Europe, helping to make knowledge on extensive #livestock in mountain areas accessible and engaging for all participants 🏔️ We invite researchers, local and regional authorities, NGOs, photographers...to submit their contributions🌄Practical information- Posters must be in English or French- Accepted formats: from A2 to A0- Both vertical and horizontal layouts are accepted- A maximum of 20 exhibition spots are available- Applications will be reviewed on a rolling basis🗓️ Deadline: 4 June 2026👉 Submit your poster or photo(s): docs.google.com/forms/d/e/1FAIpQLSfdxC19XdEZkR8zy4-q6Wh6UfX1GJYSFvPNFHE5G9aq85yIAA/viewform🔗 Check the guidelines for presenters on the Convention website: www.mountainconvention.eu#IYRP2026 ... See MoreSee Less

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Euromontana est avec Università della Montagna.

2 weeks ago

Euromontana
And that's a wrap for the first Euromontana Board of Directors meeting of the year 🇮🇹 Last week, the Board members examined the development of the network and reported on ongoing activities and plans for the coming months, as well as the network's advocacy priorities! 🏔️ The day also included a tour of the Università della Montagna premises, (who are kindly hosting the meetings) and meeting with Luca Masneri, the Mayor of the Commune of Edolo. We had the pleasure to hear presentations from B.I.M. del Sarca President, who act to safeguard the rights of mountain communities by providing compensation for the hydroelectric development of the River Sarca and its tributaries, as well as from CALRE (the Conference of European Regional Legislative Assemblies), presenting their annual priorities 💡 A lot of food for thought here, so stay tuned!👀 Curious about our governing bodies and ways of functioning? Have a look: www.euromontana.org/governing-bodies/ ... See MoreSee Less

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3 weeks ago

Euromontana
🇮🇹 Live from Edolo were Euromontana's Board of Directors is gathering for its first meeting of the year!Yesterday, the group reached the 3,000 m to witness the impact of climate change on tourism and on the Presena glacier, explained by Consortia Pontedilegno-Tonale, and then learned about the alteration of the alpine ecosystem from Stelvio National Park and Adamello Regional Park🏔👉Fauna, flora and local communities are affected by the shorter period of snow cover, which disturbs the habitats and physiological clocks of species, as well as the availability of water, predation cycles and the cultural landscape. In the afternoon, the visits continued with the FerroMiners (Miniera Ferrominers), who are bridging the diversification of tourism activities in the valley through the revitalisation of historical iron mining sites⛏️A big thanks to our member Università della Montagna for the organisation 👏 ... See MoreSee Less

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