Final Conference ‘Silver Tourism’ – Brussels, Belgium

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Date / Heure
Date(s) - 19 Oct 2017
9 h 00 min - 13 h 30 min

Emplacement
Euromontana


The ageing population is a long-term trend that is radically changing European society. Areas such as health, employment and social security are being redefined according to demographic changes and emerging notion of “Silver Economy”. This trend has also considerable impact on increasing tourism demand so that the sector must face a redefinition of its products, services and activities. According to Eurostat, in 2015, 55-65 years-old tourists accounted for 15,3% of the total tourist market and 65-years-old people or more accounted for 17,7%. The Silver Tourism encompasses various economic activities, such as travel agencies, tourist information offices, entertainment, transportation, cultural heritage and health and wellness, all activities that complement an integrated approach for senior tourism.

The Silver Tourism project aims to provide the necessary training for the tourism sector to take advantage of the opportunities created by the demographic trend, developing products and services tailored to the real needs of elderly people, generating an Expert Profile in Silver Tourism. The Silver Tourism Expert will be trained under a multidisciplinary approach, providing a comprehensive view that enables the development of competitive tourism products, placing the senior public at the center of the process, and providing services that generate them successful experiences.

Practical information

  • Venue: Place du Champ de Mars, 2 / Bruxelles – 1050, in the premices of Regione Lombardia
  • The conference will be followed by a light lunch
  • Interpretation will be available in English and French
  • The final agenda of the event is available here

Proceedings

Proceedings are available here.

Presentations

1- Setting the context of Silver Tourism in Europe, Marie CLOTTEAU, Director of Euromontana

2- Age-friendly tourism: highlights from Norway, Jan EDØY, Director of the Oslo Region European Office

3- Presentation of the Silver Tourism project, Antonio SERRANO, Project Coordinator, Camara de Comercio de Badajoz

4- What will you discover in the Silver Tourism MOOC? How to participate? Mayte GALLEGO GARRIDO, Fundecyt-PCTEX

5- Funding opportunities for tourism projects under Erasmus+, Pierre MEJLAK, DG Education & Culture, European Commission

6- Silver Cyclists, Jesús FREIRE, European Cyclists’ Federation

7- TOURAGE project, Lienīte PRIEDĀJA-KLEPERE, Vidzeme Planning Region

8- SENINTER, Alessia SEBILLO, Diesis

9- EDEN55plusNW, Ana SAVŠEK, Heart of Slovenia

Useful links

Silver Tourism website

Register to the MOOC here!

Photo gallery

Flickr gallery here 

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🇮🇹 Live from Edolo were Euromontana's Board of Directors is gathering for its first meeting of the year!Yesterday, the group reached the 3,000 m to witness the impact of climate change on tourism and on the Presena glacier, explained by Consortia Pontedilegno-Tonale, and then learned about the alteration of the alpine ecosystem from Stelvio National Park and Adamello Regional Park🏔👉Fauna, flora and local communities are affected by the shorter period of snow cover, which disturbs the habitats and physiological clocks of species, as well as the availability of water, predation cycles and the cultural landscape. In the afternoon, the visits continued with the FerroMiners (Miniera Ferrominers), who are bridging the diversification of tourism activities in the valley through the revitalisation of historical iron mining sites⛏️A big thanks to our member Università della Montagna for the organisation 👏 ... See MoreSee Less

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Today, Euromontana had the pleasure to take part in the journalist training course “Transizione ecologica nelle aree montane: biodiversità, cambiamento climatico e sviluppo sostenibile”, organised by Università della Montagna with the Ordine dei Giornalisti della Lombardia (the Lombardy Association of Journalists 📰)The course, bringing together 65+ participants, focused on how to better understand and report on ecological transition in mountain areas, from biodiversity and climate change to sustainable development ⛰️👉This matters because the way mountain areas are reported shapes the way they are understood and, ultimately, the way they are governed!We were pleased to join our member UNIMONT in this exchange. Prof. Anna Giorgi highlighted the need to change the way mountain areas are perceived, beyond fragility and marginality. Stefano Sala then showed how issues such as depopulation, winter tourism, climate change and public policy require a more nuanced reading of mountain realities 🔍 For Euromontana, Guillaume Corradino brought a European perspective to the discussion. He stressed that :1️⃣ mountains are not Europe’s margins, but diverse and complex living territories, and 2️⃣ stronger place-based policies and European cooperation are needed to move from recognition to implementation.Thanks again for the organization, the opportunity, and to all the participants 👏 ... See MoreSee Less

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