Final Conference ‘Silver Tourism’ – Brussels, Belgium

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Date / Heure
Date(s) - 19 Oct 2017
9 h 00 min - 13 h 30 min

Emplacement
Euromontana


The ageing population is a long-term trend that is radically changing European society. Areas such as health, employment and social security are being redefined according to demographic changes and emerging notion of “Silver Economy”. This trend has also considerable impact on increasing tourism demand so that the sector must face a redefinition of its products, services and activities. According to Eurostat, in 2015, 55-65 years-old tourists accounted for 15,3% of the total tourist market and 65-years-old people or more accounted for 17,7%. The Silver Tourism encompasses various economic activities, such as travel agencies, tourist information offices, entertainment, transportation, cultural heritage and health and wellness, all activities that complement an integrated approach for senior tourism.

The Silver Tourism project aims to provide the necessary training for the tourism sector to take advantage of the opportunities created by the demographic trend, developing products and services tailored to the real needs of elderly people, generating an Expert Profile in Silver Tourism. The Silver Tourism Expert will be trained under a multidisciplinary approach, providing a comprehensive view that enables the development of competitive tourism products, placing the senior public at the center of the process, and providing services that generate them successful experiences.

Practical information

  • Venue: Place du Champ de Mars, 2 / Bruxelles – 1050, in the premices of Regione Lombardia
  • The conference will be followed by a light lunch
  • Interpretation will be available in English and French
  • The final agenda of the event is available here

Proceedings

Proceedings are available here.

Presentations

1- Setting the context of Silver Tourism in Europe, Marie CLOTTEAU, Director of Euromontana

2- Age-friendly tourism: highlights from Norway, Jan EDØY, Director of the Oslo Region European Office

3- Presentation of the Silver Tourism project, Antonio SERRANO, Project Coordinator, Camara de Comercio de Badajoz

4- What will you discover in the Silver Tourism MOOC? How to participate? Mayte GALLEGO GARRIDO, Fundecyt-PCTEX

5- Funding opportunities for tourism projects under Erasmus+, Pierre MEJLAK, DG Education & Culture, European Commission

6- Silver Cyclists, Jesús FREIRE, European Cyclists’ Federation

7- TOURAGE project, Lienīte PRIEDĀJA-KLEPERE, Vidzeme Planning Region

8- SENINTER, Alessia SEBILLO, Diesis

9- EDEN55plusNW, Ana SAVŠEK, Heart of Slovenia

Useful links

Silver Tourism website

Register to the MOOC here!

Photo gallery

Flickr gallery here 

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