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2021 calls for agri-products promotion campaigns: new opportunities for mountain products

On January 28 and 29, 2021, the Consumers, Health and Food Executive Agency of the EU (CHAFEA) held an Info Day on the Call for Proposals for the 2021 EU Promotion Programme for Agricultural Products.

The Green Deal is bringing new changes in this year’ s calls, with new funding opportunities created for “sustainable products”. Given the selection criteria, mountain foods could also be promoted through these new sustainability topics, considering their role for biodiversity conservation and the sustainability of livestock grazing for instance.

Read the article (for member only) to understand the main changes and selection criteria of the 2021 calls, discover the different ways to get a campaign on mountain products funded and apply before April 28, 2021! The article also explains the key elements of the revision of the EU Promotion Policy.

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12 February 2021

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