The 2024 calls for proposals for the annual agricultural products promotion programme are launched! These calls are an opportunity for farming organisations to promote mountain products through ambitious and creative communication campaigns.
Through these campaigns, it is possible to enhance the value of mountain products to consumers, either by highlighting different labels including the Optional Quality Term “mountain product”, their sustainability or the traditional know how associated with their production.
Discover in our article (for members only) the different topics available for applicants, the main changes compared to previous years and the main success factors to get funded.
16 February 2024
