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A mountain brand valuing quality products and supporting mountain supply chains by funding projects

The Coop sponsorship for mountain regions is an independent Swiss NGO aiming at helping mountain people and stakeholders to improve their living and working conditions. Created in the 40’s, it belongs to the cooperative group “Coop” and is funded by donations and by the Coop member’s subscriptions. In 2007, Coop created Pro Montagna, a sustainable brand dedicated to Mountains products.

Pro Montagna certifies that its yogurts, beers, cheese or meat have been entirely made and transformed in Swiss Mountains. By eating authentic products, the consumer enjoys himself and at the same time supports the mountain supply chains. For instance, in Haute-Conches, at 1300 meters, about 20 persons are working in the Novena pastry factory. All the ingredients, including cheese and herbs, come from Swiss mountains. These pastries are valued and able to survive thanks to the Pro Montagna brand.

In addition, each time a Pro Montagna product is bought, a tax payment is given to the Coop sponsorship for mountain regions association. Thus, in 2013, more than one million Swiss francs enabled the establishment of around 140 projects contributing to the durability of mountains farmers and producers activities. This is how the dairy from the Hinter Trüttlisberg Alpine Pasture (the Grisons region) has been able to survive. Indeed, one of the alpine cabins in which the cheese was made was obsolete and the 7 local farmers working in this pasture couldn’t afford it replacement. Thanks to Coop sponsorship and Pro Montagna, which financed the new Alpine cabin, the Hinter Trüttlisberg cheese can still delight our taste buds.

To know more about the project, click here
To discover the Pro Montagna TV spot, click here

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16 December 2014

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Today, members of the Rural Pact Coordination Group (RPCG) meet online to discuss: • The forthcoming RPCG Declaration on the future of EU rural policy, which addresses the open questions in the @European Commission’s ‘key achievements and ways forward’ report;• RPCG members’ position papers on the future of Europe’s rural areas;• RPCG members’ role in the Rural Pact Conference of April 2025;• Members’ actions to date & the Rural Pact Support Office 2025 work programme.More information at: bit.ly/4fwtjnS#RuralPact #RuralVisionEU ... See MoreSee Less
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🌄 A week ago, we were opening the #MountainConvention2024 in the stunning Catalan Pyrenees! 🏔️✨ 250 mountain stakeholders came together in Puigcerdà to shape the #MountainEconomies of tomorrow! 💬 In the face of socio-economic, environmental, and demographic transitions, our economies must become 𝐦𝐨𝐫𝐞 𝐩𝐫𝐨𝐬𝐩𝐞𝐫𝐨𝐮𝐬, 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 than ever! 💪🌱From fair remuneration of farmers & ecosystem services, to funding for the transition of mountain resorts, circular economy development for wool and wood products, support for entrepreneurship and interesting public procurement or taxes systems ... all a huge thank you to everyone for your energy and ideas! 🙌 These will be captured in the 𝐏𝐮𝐢𝐠𝐜𝐞𝐫𝐝𝐚̀ 𝐃𝐞𝐜𝐥𝐚𝐫𝐚𝐭𝐢𝐨𝐧, which will be presented on 11 December on International Mountain Day 📜🏔️🔜 Presentations and materials will soon be available! A special thank you to our co-organisers Territori. Generalitat de Catalunya. and CREAF, as well as our supporters Ajuntament de Puigcerdà , #NEMOR Network for European Mountain Research, European Rural Pact 🙏 ... See MoreSee Less
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