How to inform better the potential visitors about the cultural offer of one area? The region Podbeskidzie, Poland, member of the DANTE partnership, has found a solution!
The initiative focuses on the promotion of the cultural assets of Podbeskidzie Region on the basis of prepared and implemented Cultural Tourism Development Plans. The preparation and evaluation phase joined together local authorities, stakeholders and SMEs operating in the field of tourism. The Regional Development Agency of Bielsko-Biała was in charge of the organization and of the running of the Cultural Tourism Information Centre in Cieszyn.
The main goal of the practice was to generate a positive impact in terms of competitiveness by introducing better access to information for cultural visitors, signposting of cultural assets and promotion of cultural heritage for attracting tourism and extending the tourism period where appropriate. The implementation of ICT technologies in the form of web portal presentations and the preparation of new projects implementing virtual dimension technologies were included.
For more information about Cultural Tourism Development Plans, please refer to DANTE Good Practice Guide, pages 5-8.
