The Soča Valley in Slovenia is a popular destination for outdoor tourism. However, the high seasonality of activities can have negative effects on the concentration of tourist flows, on sensitive natural areas and on the sustainability of jobs in the sector.
Many mountain destinations face the challenge of the seasonality of mountain tourism. The example of the Soča Valley shows that the dependence on the summer season can also be tackled with solutions that can be adapted to each territory.
The valley has developed a global strategy to respond to the environmental, social and economic challenges raised by tourism. By developing a year-round tourism model at relevant territorial scale and by involving all the stakeholders in the sector, the Soča Valley seems to have found a formula for tourism to benefit local communities, tourists and nature in the long term.
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3 March 2022
