Article – Promotion Programme for Agricultural Products 2017

On November 9th, 2016, the European Commission adopted the 2017 promotion programme for agricultural products of the European Union. The budget was increased from 111 million euros in 2016 to 128.5 million Euros in 2017. The co-financing rate remains at 70 to 85%.

The Euromontana article Promotion Programme for Agricultural Products 2017 presents the new elements of the 2017 programme and a description of the successes and failures of projects submitted to the 2016 call. You can find more information about the 2016 promotion programme, which forms the basis of the 2017 programme, in the Euromontana article from the 17th of March, 2016 entitled Financing the promotion of your mountain products: call opened by DG Agri.

You can find the article Promotion Programme for Agricultural Products 2017 at this link (members only).

26 January 2017

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Today, Euromontana had the pleasure to take part in the journalist training course “Transizione ecologica nelle aree montane: biodiversità, cambiamento climatico e sviluppo sostenibile”, organised by Università della Montagna with the Ordine dei Giornalisti della Lombardia (the Lombardy Association of Journalists 📰)The course, bringing together 65+ participants, focused on how to better understand and report on ecological transition in mountain areas, from biodiversity and climate change to sustainable development ⛰️👉This matters because the way mountain areas are reported shapes the way they are understood and, ultimately, the way they are governed!We were pleased to join our member UNIMONT in this exchange. Prof. Anna Giorgi highlighted the need to change the way mountain areas are perceived, beyond fragility and marginality. Stefano Sala then showed how issues such as depopulation, winter tourism, climate change and public policy require a more nuanced reading of mountain realities 🔍 For Euromontana, Guillaume Corradino brought a European perspective to the discussion. He stressed that :1️⃣ mountains are not Europe’s margins, but diverse and complex living territories, and 2️⃣ stronger place-based policies and European cooperation are needed to move from recognition to implementation.Thanks again for the organization, the opportunity, and to all the participants 👏 ... See MoreSee Less

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📍 We were, together with agricultural, agri-food and institutional stakeholders at the "Rencontres des produits de Montagne" , with a shared aim: to give fresh momentum to the promotion of mountain products in France. Organised by Association ALTITUDE, the event was held as part of the relaunch of the Mountain Product logo in France as a collective and structuring tool for mountain value chains ⛰️ Some key insights: 1️⃣ Mountain products clearly benefit from a positive image, showed the results of a consumer study run and presented by our member CNIEL. Yet, more public supports are needed to enhance the value of mountain dairy production. 2️⃣ Romania was highlighted by the Agenția Națională a Zonei Montane as a good example of uptake of the optional 'Mountain Product' quality term. With ongoing state support, it is carrying out effective registration and promotional initiatives for mountain products.Read more here 🔗 www.euromontana.org/fresh-momentum-for-the-promotion-of-mountain-products-in-france/Curious about the Optional Quality Term "Mountain product" and our demands for mountain products? 👉 www.euromontana.org/wt-mountain-products/ ... See MoreSee Less

Fresh momentum for the promotion of mountain products in France

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On 27 March 2026, the Rencontres des Produits de Montagne brought together agricultural, agri-food and institutional stakeholders in Lempdes with a shared aim: to give fresh momentum to the promotion ...

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⌛ Only a few days left to benefit from the early bird prices for the 2026 XIV #europeanmountainconvention (Sallanches, 30 June - 2 July) ! We’re already eagerly awaiting your visit to discuss the future of extensive livestock farming in mountain areas! 🌄Through plenary sessions, high-level panels, interactive workshops and field visits, the Convention aims to address the following topics:· Demographic renewal in agriculture, including pastoral schools· Shared land use and access to grazing land· The contribution of extensive livestock farming to risk prevention and adaptation to climate change· The role for digital innovation in a changing world· The living and working conditions· and more 👀 Registration, programme, and practical information 👇www.mountainconvention.eu #IYRP2026 #internationalyearofrangelandsandpastoralists Afficher la traduction ... See MoreSee Less

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