Euromontana focuses this week on consumers’ perception of mountain products and reviews different labelling schemes and practices. This 5th and last article, based on the study « Labelling of agriculture and food products of mountain farming » realised by DG AGRI, details cultural and environmental values of mountain products according to the consumer point of view. It also presents many different marketing practices and labelling practices, from public labels to private trademarks.
22 March 2013
