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Making people proud of their rural roots: the Universal Day of Rural Pride

Isabeau Ottolini, Environmental Social Scientist

Keeping vibrant and active rural populations is a challenge that requires joining efforts, such as the recently organised European Rural Parliament. The 2019 edition’s location of the event was especially fitting: Spain. Half of the country’s surface area is affected by depopulation. This creates a sense of urgency to present concrete actions to tackle depopulation.

During the 2019 European Rural Parliament, many initiatives were presented and discussed, such as the Universal Day of Rural Pride.

 

What is the Universal Day of Rural Pride?

Flag of the Universal day of rural pride

This day was recently celebrated for the first time on 16 November 2019. It is an initiative from the Spanish Plataforma ciudadana rural Mineras, a civil society platform in the county Cuencas Mineras. Here, most of the 43 villages have less than 200 inhabitants, and the present closure of the coal mines and coal power plants is deeply affecting the inhabitants.

Aiming to break free from the negative stereotypes rural inhabitants suffer from – and show all the benefits and opportunities in rural areas – the Plataforma ciudadana rural Mineras chose to dedicate a day specifically on this: The Universal Day of Rural Pride.

As many Spanish regions are confronted with similar issues as the Cuencas Mineras county, quickly more associations – like Recartografías in San Agustín – joined in to help improve the self-esteem of rural inhabitants.

 

Being proud: breaking free from negative stereotypes and revaluing rural areas

Banner of the Rural Pride Day

Rural inhabitants suffer from many negative stereotypes. For example, that they are uneducated and close-minded. Or live in rural areas because they lack career prospects in the city. Or that there are no modern comforts in rural areas. Confronted daily with such stereotypes can make rural inhabitants feel inferior to urban inhabitants. This feeling, unsurprisingly, is one of the (many) factors driving people away from the rural areas.

So, special effort is made to get rid of these stereotypes and revalue rural areas. For instance, the mayor of San Agustín – one of the places where the Rural Pride day was celebrated – explained:

“Nowadays people living in rural areas live there because they want to. They have a strong bond with the territory, its people, nature, and heritage, and make a conscious choice to not give it up for whatever urban areas might have to offer. Positive aspects of rural areas are the high quality of life, contact with nature, strong social bonds, and an incredible variety of cultural, historic, gastronomic, architectonic, natural, and industrial heritage.”

 

Next step: Universal Day of Rural Pride across Europe

Instead of focussing on all that is wrong in rural areas and blaming others for it, the Rural Pride day celebrated last November in Spain shows how to put rural areas in a positive light and celebrate the great things these areas have.

Making rural communities feel proud of their territory being crucial for the development of rural areas, Euromontana welcomes the initiative. The Universal Day of Rural Pride should participate in highlighting the differences and similarities between rural regions and to counterbalance negative framing. Organised nearly one month before the International Day of Mountains, on December the 11th, the period could be an opportunity to put a focus on rural mountain areas for a few weeks, to raise awareness on what they have to offer and to draw political attention to their specific needs.

So, will you join in and participate with the 2020 edition of the Universal Day of Rural Pride in your mountain area?

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21 January 2020

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One month since the #mountainconvention2024 in Puigcerdà! 🏔️ What future for #mountaineconomies? Find all the key insights in the event report! 📝🙏 Thank you to all stakeholders who shared their ideas, projects and recommendations for a brighter future in the mountains!Report 🔗 www.euromontana.org/outcomes ... See MoreSee Less
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Explore the new guide on ‘rural proofing for the evaluation of the rural perspective in laws, policies, plans and strategies’: bit.ly/3O995FiPublished by the Red Española de Desarrollo Rural (REDR), it intends to support authorities in incorporating a rural angle when designing, implementing, and reviewing policies and regulations.Find more information here: bit.ly/4ev41FK #RuralPact #RuralVisionEUELARD aisbl EESC - European Economic and Social Committee European Rural Development Network ODRAZ-Održivi razvoj zajednice Prepare AISBL Luonnonvarakeskus Smeunited Euromontana Diesis Network Wallonie.be ECOLISE EU CAP Network Netzwerk Zukunftsraum Land Vlaams Ruraal Netwerk Réseau wallon PAC Ruralni razvoj RH Ministerstvo zemědělství Netwerk Platteland / Netherlands Rural Network Maaeluvõrgustik Maaseutu - Tilaa elämälle Réseau national Agricultures et Ruralités 2023 - 2027 Deutsche Vernetzungsstelle Ländliche Räume Εθνικό Αγροτικό Δίκτυο - Greek National Rural Network Magyar Nemzeti Vidéki Hálózat CAP Network Ireland Rete Rurale Nazionale Lauku tīkls Ministère de l'Agriculture, de l'Alimentation et de la Viticulture Fondi.eu Krajowa Sieć Obszarów Wiejskich+ Rede Rural Nacional Rețeaua Rurală Națională - RRN Mreža za podeželje ... See MoreSee Less
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Today, members of the Rural Pact Coordination Group (RPCG) meet online to discuss: • The forthcoming RPCG Declaration on the future of EU rural policy, which addresses the open questions in the @European Commission’s ‘key achievements and ways forward’ report;• RPCG members’ position papers on the future of Europe’s rural areas;• RPCG members’ role in the Rural Pact Conference of April 2025;• Members’ actions to date & the Rural Pact Support Office 2025 work programme.More information at: bit.ly/4fwtjnS#RuralPact #RuralVisionEU ... See MoreSee Less
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